Thursday, June 10, 2010

A gory story scrippted in Oil

From Valdez oil disaster to the Gulf of Mexico... the story of human destruction is written with the gory ink of oil. An intriguing question that stares us in the face with these mamooth disasters is 'Is CSR working'? Is it Corporates Shedding Responsibility!! BP's nail in the coffin with its post on the website asking readers to suggest if there is a way to cork the spill shows that plugging the continuing disaster is beyond the contemplation of existing technologies and the world's best Engineers available at BP. It almost sounds like the Obama campaign, hoping to come out with a solution- Change we are and change we can! Or perhaps someone reminded BP of the story of the cleaning boy at NASA research centre who after millions being spent on making a pen whose ink would not dry up in the space, innocently questioned why spend millions, why dont you take a pencil to the space?

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